You guys, if there is one thing on earth that I love, it's makeup tutorials. Crazy ones, subtle ones, drag makeup, wedding makeup, Halloween makeup... ANY MAKEUP. I am a woman obsessed and I cannot hide it any more. In the last year, I spent a metric fuckton on makeup, thanks in part to the beauty gurus that I have fallen head over heels for, and I felt the need to put together a comprehensive guide for my lovely readers, beginner or pro, to enjoy.
The first thing you should know about the YouTube Makeup Community is that it's an entirely carved-out niche that has overtaken the craziest parts of the web. Only like wearing cool, more neutral tones? There's a video for that. All about getting your highlighter game on fleek, then taking it so overboard that not even your mother would be seen in public with you? There's an entire section of videos for that. Want to learn some drag secrets? Look like a Disney Princess? Look like you're wearing nothing at all? THERE'S A VIDEO FOR THAT! Anything and everything you could possibly want in a tutorial is out there, and they exist in dozens of languages, spanning the globe. From that vast expanse of makeup knowledge, you can narrow it down to drugstore (aka affordable/cheap) makeup looks, to one-brand-only looks, to $190-foundation-WTF looks. Like anyone who has a crazy obsession, I've got favorites, and if you're looking for somewhere to start, look no further than this:
First up, the queen of transformations herself, Kandee Johnson.
Kandee is a pro in every sense of the word. From high-speed makeup transformations, to daily-wearable Disney Princess looks, to tips, tricks, and advice, Kandee Johnson has it all. She's been in the business for longer than most beauty gurus have been walking and talking, so she's your best bet if you're a beginner. She's also one of the sweetest, most down-to-earth people on the planet, and her sincere encouragement and love for her viewers is evident in every single one of her videos. Not sure where to start? Why not check out her Queen Of Hearts Transformation video?
Be sure not to miss: her explanation of the why behind the Beauty Blender (her friend invented it!).
Next up is my all-time girl crush, Jaclyn Hill.
Jaclyn was just a cute homeschooler with a love of MAC products when she began her channel, and now she boasts collaborations with Gerard Cosmetics, Morphe, BHCosmetics, and, most recently, an entire limited-edition line with BECCA Cosmetics. Her signature "highlight till your eyes hurt" look led to the creation of Champagne Pop, one of the most sought-after pressed powder highlighters in the world. From bold makeup tutorials to BFF chats about life and love (occasionally including cameos from her adorable husband, Jon), you'll feel right at home every time you visit her channel. Even though she's famous now, Jaclyn's down-to-earth vibe and heart-on-her-sleeve manner have made her a favorite in the Beauty Community, and her goofy, giggly anecdotes paired with her professional tips make for the best videos you've ever seen. Not sure where to start? Check out Jaclyn's ombre sunset smokey eye tutorial, which features many of her favorite products and best tips 'n tricks.
Be sure not to miss: Her in-depth bridal makeup tutorial, which has over 1.7 MILLION views.
Buy her collabs: Morphe Brushes and Palette, Gerard Cosmetics Lipstick (1995) Glosses (Rose Hill, Buttercream), BECCA Champagne Collection
On the subject of entrepreneur-genius loves, you NEED to get to know Shannon Harris.
Shannon Harris of Shaaanxo, and later, XO Beauty, is the guru goddess behind some of the best brushes in the business. Known for her swatch videos, honest reviews, and adorable accent, Shannon is a powerhouse player with a heart of gold. Bold looks are her thing, and she makes even the craziest colors seem wearable, all while chatting to her audience like a good friend over a cup of tea. Her makeup storage videos are legendary, because Shannon's makeup collection is TO DIE FOR. Whether you're looking for a full coverage foundation tutorial or a fun spring look, there's no place like Shaaanxo! Not sure where to start? Check out her purple lip/pink eyeshadow combo tutorial, and get ready to branch out!
Be sure not to miss: Her high-end vs. drugstore dupe competition... and let the best makeup win!
Buy her collabs: XO Beauty (Shannon's company and product line), BH Cosmetics eyeshadow & lipstick palette, Gerard Cosmetics Lipgloss (Candy Kiss)
Check back next week for Part II, which features some more amazing gurus, their products, and all the links you could ever need to get the looks, tips, and tricks of the best makeup artists on YouTube.